29 Aug The Landscape of CBD Edibles
As restrictions on the use of CBD products change, the regulatory landscape becomes even more fluid and complex. At the moment, cannabis is legal for medicinal use in more than 20 countries, including Portugal, Germany, UK, and Canada. In the US, CBD is legal in several states, but remains a controlled substance under federal law. The legal nature of CBD in the US is a bit complex.
The Complex Legal Nature of CBD in the US
In some states in the US as well as many countries around the world, medical cannabis is legal which means the excellent healing properties of cannabis are well-recognized in these areas. In fact, companies have started the sale and production of CBD edibles, concentrates, and oil.
However, even as medical cannabis is now getting mainstream, the legality of CBD products confuses ordinary regulators, lawyers, and consumers. You need to be clarified on the subject and have knowledge about the landscape of CBD edibles.
CBD and THC
There are two key substances extracted from weed: CBD and THC. While THC can make you ‘high’, CBD has no psychoactive effects so CBD products can’t affect the consumer’s thinking and mental functioning.
Even if CBD is not psychoactive, once you put it in food, you come under the purview of the FDA under the 2018 Farm Bill. So, the use of CBD edibles and other CBD products will be regulated. According to the Q&A on FDA’s website, you cannot even add CBD to a dietary supplement. Furthermore, several states have their own laws regarding CBD so if you are a CBD business owner, will you need to be careful when you sell or market your products.
Running a CBD Edibles Business
CBD is not recognized as legal by the Food and Drug Administration, so there are no standards available for regulating CBD edibles. However, it is safe to assume that if you are running a CBD edibles business and selling products like CBD chocolate, gummies, etc., then your business will be subject to regulation sooner rather than later. It is also possible that you are already subject to scrutiny at the local or state compliance level. So, it is recommended that you manage the basic requirements for food safety compliance and be ready to change with the evolving product regulatory needs.
The Market View
From CBD gummies to CBD-infused drinks, the CBD edibles market is one of the most exciting and diverse markets for both businesses and consumers. Beverages and edibles have already more than doubled in their share of overall CBD market since 2011, and the market is expected to grow to $4.1 billion in 2019.
The use of CBD in foods is a dynamic, shifting market. However, the landscape of CBD edibles depends on legislation.
Currently, following are the things influencing the CBD edibles market:
• Regulation around supplements and food.
• Wider availability of CBD products.
• Health benefits of cannabis for relieving stress and pain.
• The question regarding the federal legalization of cannabis in the future.
CBD edibles are technically illegal, even though they cover about 26% of the CBD market.
What CBD Edibles Products Might Do Well?
When infused with cannabis, there are several potential products that might particularly do well. Obviously, the traditional items like CBD chocolate, brownies, and cookies come to mind, however the landscape of CBD edible is much broader than that. Beverages are also the biggest trend at the moment as more and more products in this niche are rapidly being introduced. Edibles sell the most according to the market data. Beverages aren’t at the top of the list in terms of sale. Still, the future of both CBD edibles and beverages seems bright.
Taking a Proactive Approach is Crucial
The future regulations regarding CBD edibles and CBD products in general are uncertain. So, the answer to this is, don’t wait. In this rapidly growing industry, you want to be prepared and if you show yourself capable of producing food-safe cannabis products, you will surely reap substantial benefits. Even if your CBD business is not subject to regulation, expect that regulations are around the corner and implement food safety practices now to reduce your regulatory risk, proactively strengthen your brand, prepare your operation, and position yourself as an industry leader.
With all the effort and regulation, it might take a while to gain success in the rapidly growing CBD drinkables and edibles sector. Still, the effort will be worth it in the end as cannabis edibles are here to stay and the future for recreational cannabis is bright.